Elite Minds · Content game plan · @rob.galvann

Updated Market EnglishMission $100M, vehicle-agnostic
Open the 100 hooks
Rob Galván
01

Where the account is today

What the data says

    What we change

      02

      The north star

      03

      Positioning

      The enemy

      The past

      04

      The content mix

      Weighted by what actually over-indexes in the niche (422 posts, 23 clusters, 2026-09-24 outlier study). Bar = share of the weekly slate. Number = measured median lift.

      05

      How every hook gets built

      Use one intelligence move

        Never

          06

          Idea to published, in eight steps

          Each step has a skill behind it. Invoke the skill, don't recall it.

          07

          The week

          08

          The next 90 days

          09

          100 baby ideas, hook first

          Seeds, not scripts. Each one goes through the pipeline before filming. ★ = film first. Mark ideas as filmed and it remembers on this device.

          10

          Guardrails